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British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). Alex Cruz is stepping down as chairman and chief executive of British Airways as its owner, International Airlines Group (IAG), reshuffles top management to tackle the worst crisis in aviation. The companys participation in the London Olympics and Paralympics games had made it successful. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. affect the operations of the organization by influencing various decision-making activities. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. British Airways respond to fulfil their responsibilities to the stakeholders. Call us: +18883996271 We have built a unique structure that drives growth and innovation to maximise sustainable value creation. CSR has two dimensions in which it is analyzed economic and moral philosophy. Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. This again is related to taking care of the people who keep the functioning of the company i.e. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME:, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. Retrieved 27 December 2019, from, Parsa Lohani, M. (2019). Stakeholders of British Airways are: Influences of stakeholders: Part 2 2) Investigate the economic, social, and global environment in which organizations operate. A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. Web. 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Web. British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. Click here to review the details. The firm has integrated both internal and external stakeholders in operations, which has led to the development of an effective value system. The company should also take initiatives to deal with competitive pressures from various low pricing airlines. In the beginning, the company was owned by the state government, after which it became a . Phillips, ED 2006, Corporate Social Responsibility in Aviation, Journal of Air Transportation , vol 11, no. Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. /Metadata 4 0 R Thus, it has been identified that various internal and external stakeholders of the organization influence the operational and decision-making activities (Kokemuller, 2019). >> 1,155m, -95.3% 1 british airways, stakeholder analysis, petya laleva. CSR is essential for businesses, because it is in businesss self-interest to have a healthy climate in the environment (Castka et al. They have actively participated in the formation of the EU Emissions Trading Systems. Request writing assistance from a top writer in the field! Suppliers are the main stakeholders of British Airways. As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . Each stakeholder holds a different level of power to influence the operation and decision making of the organization. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. 503-530. Now customize the name of a clipboard to store your clips. Further wastage and recycling are important aspects of the environmental concern for the company. At British Airways, we're on a journey to create a better, more sustainable future. Corporate governance allows British Airways to establish a structure that distributes the rights of the people. The new funding should help British Airways continue to invest in seats . Clipping is a handy way to collect important slides you want to go back to later. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. Do not sell or share my personal information. The internal drivers of CSR are flying start and CR senior sponsors group. 8,747,000, 6.4% Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 2021-03-04T16:31:55Z Feel free to use our /Filter /FlateDecode 404-424. Along with this, various discounts and offers are also provided at regular intervals to attract large number of passengers. British Airways has adopted a number of competitive strategies to gain a large number of customers. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. (2022, November 5). Alongside, he invests his valuable time working as a consultant for management firms. impact on British Airways. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. Send Assignment task file through Whatsapp. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The chosen organization is British Airways. Looks like youve clipped this slide to already. /Length 2045 Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. 4,103m, -56.8 pts We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. Retrieved from, BusinessEssay. British Airways is to be fined 20m after losing the personal and financial details of more than 400,000 customers in a cyber attack. What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. They have selected fuel providers who are committed to development of an alternative, greener form of jet fuel. British Airways recently pulled out of 18 international gateways, in a signal that the airline will be smaller in the long term. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. Find out how our engineering and aircraft maintenance teams can help you. Their operational profit dipped by 47.1 percent (British Airways 2012). 2 0 obj Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. Terms of serviceand Activate your 30 day free trialto continue reading. The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. 4, pp. The Perks of Technology in Communication.pdf, Odoo-Powered-by-PlanetOdoo_Thailand_Brochure_2020.pdf, Graviton Migration on AWS - Achieve cost efficiency, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. - Simple Flying. plagiarism-free paper. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. stream Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. So you do not need to waste the time on rewritings. It does not reflect the quality of papers completed by our expert This increases the level of satisfaction . 3, pp. Page 1Classification: Restricted Topics covered in this session are: Why is knowing your stakeholders important? This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). click here. According to his theory, companies have three primary tasks: to increase the financial performance of the company, to increase the efficiency of the employees, and manage social and environmental responsibilities (Drucker 1954). We have built a unique structure that drives growth and innovation to maximise sustainable value creation. 216-224. Stakeholder management is an essential part of the CSR of British Airways. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Web. /Subtype /XML The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different Stakeholders Objectives of British Airways. I like this service from Academic Writers. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). We've encountered a problem, please try again. History of British Airways | SeatMaestro. Looks like youve clipped this slide to already. Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. UPDATE ON BRITISH AIRWAYS CYBER ATTACK. Topics covered in this session are: Why is knowing your stakeholders important? endstream According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). If you continue, we will assume that you agree to our, Operating Profit ( million) British Airways, Total Revenue ( million) other International Airline Groups. Topics covered in this session are: Why is knowing your stakeholders important? >> BusinessEssay. Airlines including EasyJet, Ryanair, and Virgin Atlantic, and suppliers Rolls-Royce and Airbus, have announced thousands of job cuts. The main competitors of British Airways include easy jet, jet 2, virgin, etc. Main responsibilities: Team leader on departures - ensuring safe and punctual departures and being accountable for the teams' performance, making effective decisions within time constraints,. Retrieved 27 December 2019, kokemuller, N. (2019). British airways aim at strengthening its service portfolio to gain higher satisfaction from customers. Web. Revenue passenger km Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). (Disclaimer: The reference papers provided by help in serving as a model paper for students. essay and paper samples. The company does not mention any activity that it has done in the span of a year, which they themselves could have categorised as ethical initiative. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. Various stakeholders such as employees, owners, suppliers, shareholders, government authorities, people of the community, business partners etc. The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). Managing Change at British Airways, An Introduction, organisation development (case study of british airways ), BA Agile Decision Management - Impact 2010, Reasons to diversify in the airline business british airways, Case Study British Airways Stakeholder Analysis, 2015-06-09 Four Steps to Successful Retirement Plan Management, Improving bso services and sme performance through cleaner production, Benefit corporations changing the corporate landscape, NMIMS Solved Sem 3 and Sem 4 Dec 2021 Solution, Covid 19 impact on lenders & borrowers webinar. Web. stakeholders such as customers, suppliers, employees and owners. To be the worlds leading airline group, maximising sustainable value creation for our shareholders and customers. The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. 26,706m, +3.5pts I was searching for details on British airways. BusinessEssay. There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . Find out how you can work with British Airways. /Pages 6 0 R Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. u201322 Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. Web. The extension is adjacent to the Great Barn at Harmondsworth, which is considered a remnant of heritage landscape for West Middlesex, and as of 2012, is now under the ownership of English Heritage, highlighting its importance. Furthermore, it may lack current technical capabilities in . /Subtype /XML /Type /Metadata Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. The fine is considerably lower than the 183m fine which the Information Commissioner's Office (ICO) had initially notified the company of last year. send you account related emails. Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. essay writers. The British Airways app on Apple Watch provides easy access to the most important flight information while you're on the move. 22,410m, 2.0% Further, the lowering of capacity at Heathrow airport in London and the increase in traffic of European airspace also post a challenge for British Airways. Free access to premium services like Tuneln, Mubi and more. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. British Airways has taken various initiatives to ensure that employees are kept satisfied in the organization. Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). /Type /Catalog Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. Another award system that the company has begun in 2012 is the Lean continuous improvement award (British Airways 2012, p. 14). The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). Clipping is a handy way to collect important slides you want to go back to later. Drucker, PF. 1, pp. Web. Environmental issues, that the company intends to look into, are cutting its emission, which increases effect on climate change and environment. British . This is an introductory course on the key concepts of planning and executing projects. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. Now customize the name of a clipboard to store your clips. (2019). London Heathrow Airport, England, United Kingdom. Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. 1, pp. Tap here to review the details. It drives our economy, creates quality jobs and delivers aid when people need it most. If youre a journalist and have a press enquiry, please contact our Press Office. stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. % Stakeholder management is an essential part of the CSR of British Airways. average student. 1. By accepting, you agree to the updated privacy policy. Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. 83.9%, -7.8% PScript5.dll Version 5.2 Samplius is for students who want to get an idea for their own paper. It is the largest airline in the UK based on fleet size, inte . writing task easier. British Airways: Engineering and maintenance services 2015b. Get in touch if youre looking for more information or have questions about any of our services. 458m. Just insert your email and this sample will be sent to you. Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. Activate your 30 day free trialto unlock unlimited reading. 578m, 5.5% british airways objectives 2022. Boon, T. (2019). Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. Another issue is establishing rights of all and a system of justice within the organisation. In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. This is our most important journey yet one that leads to a better, more sustainable future. The internal and external environment of the organization and the organistaion's stakeholders. Activate your 30 day free trialto unlock unlimited reading. Retrieved 27 December 2019, from Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. Activate your 30 day free trialto unlock unlimited reading. << A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). GPL Ghostscript 9.06 Available seat km The company should take initiatives to reduce various security risks associated with various destinations. Passengers Carried Stakeholders Objectives of British Airways Parsa Lohani, FHEA, MCIM (Chartered Marketer) Follow HNC Tutor at Capita Talent Partnerships Advertisement Advertisement Recommended An Understanding Of Financial Communications And Investor Relations MSL 12.2k views 42 slides 2020 ADF ESG Report Final 327 views 41 slides The Story Of British Airways - How Has The Airline Got So Big? He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. BusinessEssay, 5 Nov. 2022, /Length 1019 is owned and operated by RATATATA LTD 48 Vitosha Boulevard, ground floor, 1000, British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. We've updated our privacy policy. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. 2, pp. Web. However, various low pricing airlines may affect the working of British Airways. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. Our free knowledge base makes your British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. 1 british airways, stakeholder analysis, petya laleva Petya Laleva 34.9k views In Situ Media Case Study Guy Steele-Perkins 584 views British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.2k views 2012 London Legacy: Consumers with Disabilities November 5, 2022. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. Flybe once provided more than half of UK domestic flights outside London. The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. November 5, 2022. to improve the motivation level of employees. 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